Affiliate Marketing Trends You Should Know
Discover what is trending in the world of affiliate marketing.
To be at the top of your affiliate game, you need to stay engaged in industry news. It’s important to stay informed on how customers are finding new products and how they are making purchasing decisions. Consumer tastes and concerns are constantly evolving, making it easy for a marketer to fall behind. Here are just some affiliate marketing trends we’re seeing this year.
Affiliate Marketing Outlook
More businesses are using affiliate marketing than ever before as a way to reach their target personas. Annual spending on affiliate marketing is projected to reach $8.2 billion by 2022 in the U.S. alone. This is up compared to the $5.4 billion recorded in 2017.
Affiliate Marketing Trends
Moving Away from Third-Party Cookies
Google Chrome plans to block all third-party tracking cookies by 2022. Chrome accounts for about 68% of all web use. Apple is making tracking options based on user opt-in. These updates will change the way publishers and sellers approach affiliate marketing. Marketers will need to adapt new ways of gathering and processing data.
Influencers Will Become More Influential
Consumers continue to rely on referrals and reviews to make purchasing decisions. Trust is a major factor in purchasing. At a time when consumers are becoming more guarded with their privacy and personal information, we may see more companies shift away from digital advertising and spending more on influencer marketing. Influencers who continue to produce authentic, quality content can build trust and loyalty from their followers which can lead to more revenue. In 2019, 17% of companies devoted more than half of their marketing budget to influencer marketing.
More Holiday and Seasonal Promotions
As an affiliate marketer, you’re aware of the power of a holiday or seasonal promotion. Retailers have been offering holiday discounts for years. As a result, consumers look for these types of special deals and incentives from retailers. Continue to create holiday and seasonal campaigns to reach consumers who are in need for the services or products you promote at that time of year. Since holiday seasons are short, it’s important to set up your campaigns in advance.
Consumers Want More Video Content
One of the best investments you can make as an affiliate marketer is in video content. About 84% of people surveyed say that they have been convinced to buy a product or service by watching a brand’s video. When asked how they would like to learn about a product or service, about 69% said they would like to watch a short video. Videos don’t need to be high budget to work. You can create a video using your smart phone. YouTube is a great resource for novice video creators. You can access video editing tools for free on the platform.
Affiliate marketing will continue to evolve. As an affiliate marketer, it’s important that you stay on top of affiliate marketing trends and what is going on in your niche. You can stay informed by visiting the ArrowShade blog regularly. Ready to start earning more as an affiliate marketer? Sign up to join our Affiliate Network today.