2017 Facebook Holiday Marketing Guide for Affiliate Marketers
Increase Affiliate Earnings this Holiday Season with this Facebook Holiday Marketing Guide
The fourth quarter is the biggest earnings quarter of the year. It’s a great time to launch new campaigns, increase spend and get in front of your target audience. Facebook released its 2017 holiday marketing guide recently, to help advertisers prepare for the busiest shopping time of the year.
The guide contains several important stats including the fact that 49 percent of surveyed shoppers said that Facebook was influential in their holiday shopping. The Facebook Holiday Marketing Guide breaks down tips by month to help marketers determine what to do when. Here’s a summary of the guide, and takeaways for affiliate marketers.
November 11th is Singles’ Day which is the world’s biggest shopping day. It’s a great time to offer deals for consumers. Black Friday is celebrated by one in three people in the world, according to the survey. That number is up from one in four in 2016. Facebook recommends promoting special deals and discounts for Black Friday and to start running your ads earlier that week.
About 62 percent of those surveyed report doing most of their holiday shopping in December, and one in four make their purchases between December 11th through the 20th. Facebook recommends allocating more budget during that time period, and to create a sense of urgency in your ad messaging for last-minute shoppers.
Surprisingly, 65 percent of shoppers plan to keep shopping after Christmas. Don’t blow all your ad budget for promotions before Christmas Day. Make sure to allocate some spend for the weeks following Christmas.
Of those shoppers surveyed, 46 percent say they shop in January to take advantage of additional holiday sales. Switch up your ad copy to reach consumers still shopping post the Christmas holiday.
Facebook’s Holiday Marketing Guide also provided key mobile insights. During the 2016 holiday season, mobile conversion surpassed desktop for the first time. According to Facebook, 53 percent of conversions happened through a mobile device.
If your affiliate ads and landing pages aren’t optimized for mobile, you have just a few more days to get them ready to maximize conversions. Facebook also suggests using a call-to-action button in your ads to encourage people to make purchases.
Take advantage of the busiest shopping time of the year by using these Facebook marketing tips in your holiday affiliate marketing campaigns.
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