Tag Archives: PPC

Writing PPC Text ads

Writing PPC Text Ads for 2017 Standards

The landscape is changing. So should your PPC text ads. The fundamentals of PPC text ad copywriting remain important, but PPC text ads have evolved so much in the past couple of years that good marketers need to evolve as well. No longer can you afford to “set it and forget it.” In today’s fast Read More…

Ads Added by Adwords

“Ads Added by AdWords” A Good Thing?

AdWords Launches ‘Ads Added by AdWords’ Pilot Google is at it again, releasing yet another update to their pay per click platform. You might find new text ads that you didn’t create next time you log into your AdWords account. No, your account wasn’t hacked (necessarily). As part of a pilot, AdWords is now able Read More…

Paid search strategies refresh

Refresh Your Paid Search Strategies for 2017 Audiences

Adopt new paid search strategies to monitor and analyze your competition While SEO professionals often refresh design, content and social strategies – SEM professionals must refresh competitive strategy to grow. If you’re still using the same tools and practices for monitoring your competitor’s paid efforts you’ve been using for years, you’re missing out on growth Read More…

Monetizing Instagram

Looking Ahead: Monetizing Instagram in 2017

Instagram has been a hot social app since its debut. There are more than five million users on the social network, despite the network’s almost exclusive mobile usage. Instagram is more than just a collection of photos. Unlike Pinterest, it can be essential to a digital marketer’s strategy. However, monetizing Instagram hasn’t been a slam Read More…

Monitor Google AdWords Budget

These Mistakes Can Cost You Thousands in Wasted AdWords Budget

Protect Your AdWords Budget by Preventing These Common Mistakes While AdWords budget surges are identifiable, slow incremental increases can go undetected for months. Google AdWords has implemented several updates to the way the platform runs. While some of these changes were positive – like an additional line of ad text for text ads – many of them have Read More…