Tag Archives: PPC

better search results

Combine Paid and Organic for Better Search Results

How a Holistic Approach to Your Campaigns Increases Search Results Now more than ever before, it’s important for affiliate marketers to maximize ROI for their marketing spend. As competition increases, and markets become more saturated, it’s important to decrease waste and optimize for search results. If you’re not doing it already, you should be taking a Read More…

branded keywords protection

How to Protect Your Branded Keywords

Make Your Branded Keywords Convert Even When There’s Stiff Competition While many PPC strategies have died out as platforms like AdWords have evolved, one PPC strategy that hasn’t faltered is bidding on branded keywords. By bidding on a competitor’s branded terms, brands not only hike up CPCs – but can steal traffic and sales. Here are Read More…

Adwords converted clicks retiring

AdWords Says Goodbye to Converted Clicks Metric

AdWords advertisers will no longer be able to track converted clicks Among its many updates, Google announced that AdWords would be removing the converted clicks metric from reporting. Advertisers who use converted clicks to optimize campaigns would no longer be able to do so, as this metric has been replaced with “conversions” data. What’s the Read More…

AdWords Exact Match Targeting

Big Changes Coming to AdWords Exact Match Targeting

Google is changing the way AdWords exact match targeting works Advertisers, be prepared to pay for more “exact match” clicks. Ads will begin to show for exact match keywords for searches using different word order and function words now that Google has broadened what “exact match” means. AdWords may ignore the word order and function Read More…

Psychology for PPC ad copy

How to Use Psychology to Improve PPC Ad Copy

It’s time to stop trying to understand Google, and time to start understanding the people behind search queries. Google is one of the biggest hurdles to ranking on Google. As an SEO, you’re constantly being challenged by major and minor SERP updates. Whether it’s a shift in how links are prioritized, or how you should Read More…